Artificial Intelligence & Data
In today's rapidly evolving landscape, organizations grappling with the complexities of Artificial Intelligence and Data often face a critical dilemma: how to harness these powerful technologies to drive tangible business value while mitigating risks.

Why it matters
The promise of Artificial Intelligence and Data is immense, yet many organizations struggle to move beyond pilots and
achieve scalable, sustainable impact. Common challenges include:
Lack of Strategic Clarity
Without a clear vision, AI initiatives can become fragmented and fail to align with core business objectives. Executives often lack a fundamental understanding of AI's capabilities, leading to misaligned expectations.
Data Silos & Quality Issues
Inaccurate, inconsistent, or incomplete data directly leads to unreliable insights and flawed decision-making, hindering AI effectiveness. Data complexity is cited as a primary barrier to AI adoption by 41% of organizations.
Talent Gaps & Shifting Skills
A significant shortage of skilled AI professionals persists, and AI is shifting the nature of required IT skills, creating demand for new roles like AI engineering.
Operationalizing AI & ROI Measurement
Bridging the gap between proof-of-concept and full-scale implementation is daunting, and quantifying the ROI for AI initiatives, especially intangible long-term benefits, remains a major hurdle. Only 45% of Generative AI adopters can quantify productivity improvements.
Ethical & Governance Concerns
Ensuring responsible AI use, data privacy, and bias mitigation is paramount but complex, driven by intensifying regulatory pressure such as the EU AI Act.


Our deep expertise in Artificial Intelligence and Data helps you cut through the complexity. We partner with you to:
Define and Execute a Cohesive AI Strategy
Ensuring your investments are purposeful and aligned with strategic outcomes, moving beyond isolated use cases to an enterprise-wide strategy.
Unlock the Power of Your Data
Transforming raw data into actionable insights and robust foundations for AI, addressing quality and integration challenges.
Accelerate Adoption and Value Realization
Guiding your teams through the practical implementation and scaling of AI initiatives to achieve measurable improvements.
Drive Tangible Business Outcomes
Translating AI and data capabilities into measurable improvements in efficiency, customer engagement, and innovation, contributing to competitive advantage and new revenue streams.
Build Trustworthy & Responsible AI
Integrating ethical considerations and governance frameworks from design to deployment, ensuring transparency, fairness, and compliance.
AI is a Means, not an End
At Thiga, our approach to Artificial Intelligence and Data is rooted in a set of core convictions that guide every engagement:
AI is a Means, not an End
We take a strategic view, then roll up our sleeves
We combine sharp, top-tier consulting with hands-on execution—because an idea poorly executed has no value, we don’t stop at recommendations.
Human-Centered AI
We Know What It Takes to Operate Like Leading Tech Companies
Our firsthand experience inside leading tech companies helps clients adopt the mindset and practices that truly differentiate.
Data is the Fuel
We Do the Right Thing, Always
We act with integrity, transparency, and a relentless focus on doing what truly matters, building long-term trust and always seeking the most impactful and cost-effective solution.
Strategic Incrementalism
We Assemble the Right Building Blocks, the Right Way
We bring together all the capabilities—product, tech, leadership, marketing, and more—and align them seamlessly to help organizations work and deliver like top-tier tech companies.
Ethical Responsibility is Non-Negotiable
We Are More Than Just A Consulting Firm
By blending consulting, community, and transformative training, we help clients quickly build the mindset and skills to turn technology into lasting competitive advantage.
Integration is Key
We Assemble the Right Building Blocks, the Right Way
We bring together all the capabilities—product, tech, leadership, marketing, and more—and align them seamlessly to help organizations work and deliver like top-tier tech companies.
Leadership Ownership Drives Success
We Are More Than Just A Consulting Firm
By blending consulting, community, and transformative training, we help clients quickly build the mindset and skills to turn technology into lasting competitive advantage.
What we offer
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Craft AI Products
Create or improve digital products using AI. Create or improve digital products using AI. Create or improve digital products using AI. Create or improve digital products using AI. Create or improve digital products using AI. Create or improve digital products using AI. Create or improve digital products using AI. Create or improve digital products using AI. Create or improve digital products using AI. Create or improve digital products using AI. Create or improve digital products using AI. Create or improve digital products using AI. Create or improve digital products using AI. Create or improve digital products using AI. Create or improve digital products using AI. Create or improve digital products using AI. Create or improve digital products using AI. Create or improve digital products using AI.
AI Strategy & Acceleration:
Define where and how to apply AI, prioritize initiatives, and decide between building in-house, buying tools, or integrating AI capabilities. Define where and how to apply AI, prioritize initiatives, and decide between building in-house, buying tools, or integrating AI capabilities. Define where and how to apply AI, prioritize initiatives, and decide between building in-house, buying tools, or integrating AI capabilities. Define where and how to apply AI, prioritize initiatives, and decide between building in-house, buying tools, or integrating AI capabilities. Define where and how to apply AI, prioritize initiatives, and decide between building in-house, buying tools, or integrating AI capabilities. Define where and how to apply AI, prioritize initiatives, and decide between building in-house, buying tools, or integrating AI capabilities.
AI for Operational Efficiency
Improve how product, tech, and design teams work by integrating AI into your daily workflows. Improve how product, tech, and design teams work by integrating AI into your daily workflows. Improve how product, tech, and design teams work by integrating AI into your daily workflows. Improve how product, tech, and design teams work by integrating AI into your daily workflows. Improve how product, tech, and design teams work by integrating AI into your daily workflows. Improve how product, tech, and design teams work by integrating AI into your daily workflows. Improve how product, tech, and design teams work by integrating AI into your daily workflows. Improve how product, tech, and design teams work by integrating AI into your daily workflows. Improve how product, tech, and design teams work by integrating AI into your daily workflows.
AI for Operational Efficiency
Improve how product, tech, and design teams work by integrating AI into your daily workflows. Improve how product, tech, and design teams work by integrating AI into your daily workflows. Improve how product, tech, and design teams work by integrating AI into your daily workflows. Improve how product, tech, and design teams work by integrating AI into your daily workflows. Improve how product, tech, and design teams work by integrating AI into your daily workflows. Improve how product, tech, and design teams work by integrating AI into your daily workflows. Improve how product, tech, and design teams work by integrating AI into your daily workflows. Improve how product, tech, and design teams work by integrating AI into your daily workflows. Improve how product, tech, and design teams work by integrating AI into your daily workflows.
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