Leading with Intention in the Age of AI
AI isn’t just another wave of innovation—it’s a fundamental shift in how we think, build, and grow. At Thiga, we don’t just respond to change. We help shape it.
This manifesto sets out our commitments, beliefs, and priorities for building responsible, impactful AI—today and tomorrow. Our promise: to create meaningful AI impact for our clients, our teams, and the entire product ecosystem.
Why a Manifesto?
Because clarity matters—especially when the ground is shifting fast.
This manifesto is our compass. It guides our decisions, aligns our teams, and holds us accountable.
Like AI itself, it will evolve. But our principles will stay clear.
What We’re Seeing on the Ground
AI is moving fast—but unevenly. Behind the headlines, here’s the real picture we observe with our clients:
AI is live—but not for all
Some teams scale AI; many are stuck at proof of concept. The gap is widening.
Investment is cautious
Unclear ROI, strategic uncertainty, and cultural resistance still slow down adoption.
AI agents are advancing faster than governance.
Strategy and oversight haven’t caught up to the pace of technical development.
AI is live—but not for all
Some teams scale AI; many are stuck at proof of concept. The gap is widening.
Investment is cautious
Unclear ROI, strategic uncertainty, and cultural resistance still slow down adoption.
AI agents are advancing faster than governance.
Strategy and oversight haven’t caught up to the pace of technical development.
Our 6 Core Beliefs for the Next 24 Months
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AI will redefine products.
From personalization to live experiences, intelligence will be embedded in product DNA.
AI is shifting how we create
From static plans to adaptive, data-informed iteration—teams will work smarter, not just faster.
AI will reshape consulting.
Repetitive tasks will fade. Consultants will focus on insight, creativity, and impact.
New core skills will emerge.
Prompt design, retrieval-augmented generation, and agent orchestration will become essential.
Plug-and-play AI is coming.
Modular, low-code AI will empower business teams—not just technical ones.
AI sovereignty is rising
Trust, security, and ethical oversight will separate mature practices from risky ones.
How We’re Evolving:
Four Strategic Shifts
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From Product
Consultants
→ Augmented Product Consultants
We use AI to amplify human judgment—not replace it.
From Consulting
Company
→ AI-Augmented Company
We’re rethinking our own tools, methods, and operating model to work smarter.
From Product
Leadership
→ AI Product Leadershipy
We’re setting new standards for decision-making, vision, and delivery in AI-driven contexts.
From Training
→ AI-Augmented Learning
Our learning is continuous, personalized, and grounded in experimentation.
What We Bring to the Tabler
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AI Strategy & Acceleration
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AI for Operational Efficiency
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AI for Operational Efficiency
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AI-Driven Customer Experiences
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11 Principles for Responsible AI That Matters
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AI with Purpose
Every project starts with a real need.
We don’t build AI for its own sake. If it doesn’t solve a clear problem, create meaningful value, or drive impact—it doesn’t belong.
We Use What We Build
Internal first, external next.
Our AI powers our daily work. We refine, test, and learn before advising clients. It's how we stay credible—and honest.
Build to Deliver
Real work ships. Or it stops.
We run live experiments, not vanity demos. If it’s not heading to production or teaching us something, we move on.
Market Maker by Design
Our work challenges the status quo.
We design AI to lead, not follow—to provoke new standards, bring fresh insight, and be shared widely. If it doesn’t shift the norm, we rethink it.
Hands-On Expertise
We earn trust by doing.
We stay close to the code. It's not about titles or theories—it’s about showing how things work, from idea to implementation.
Clarity Builds Trust
If you can’t explain it, it’s not ready.
We make AI understandable. Transparency isn't optional—it’s how we create alignment, confidence, and real-world usability.
Open Knowledge Culture
Share it all. Grow together.
We freely share what we learn—methods, tools, and insights—because collective progress matters more than proprietary edge.
Radical Transparency
Truth before comfort.
We talk openly about what works and what doesn’t. Transparency is how we build stronger teams, better systems, and smarter decisions.
Always Evolving
Unlearn. Relearn. Reinvent.
We don’t cling to past expertise. Staying relevant means embracing change—curiously, humbly, and continuously.
Bold, Human, and Curious Passion fuels progress.
Passion fuels progress.
We lead with energy and integrity. Through experimentation and joy, we shape the future of product—with people at the center.
Let’s Build the Future—Responsibly
We’re shaping the most forward-thinking, hands-on AI practice in Product.
Whether you're a client, a partner, or a future Thicrew member—join us.
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