Optimizing your Product Strategy with Product Analytics and AB Testing by Jean-Marc Audry

Jean-Marc Audry, Head of Product Strategy & Product Discovery @CANAL+, shares how his teams transitioned from an intuition-based culture to a data-driven culture by implementing Amplitude, the popular Product Analytics and A/B testing solution.

The main key learnings :

• Getting rid of intuition-based prioritization. North Star Metric culture, team empowerment, Product Discovery: Discover how a tool enables the shift from intuition-based prioritization to data-informed prioritization.
• Implementing Amplitude. Identify key steps and prerequisites to implement any tracking solution.
• Avoiding beginner mistakes. Save time and money by avoiding common pitfalls when starting out in Product Analytics.

To learn more about Product Management: download our book about Product Organizations