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Product marketing

# Product Marketing

“The stakes of the sales pitch go far beyond just marketing.”

World-renowned product positioning and marketing expert, April Dunford, releases her new book: Sales Pitch. A practical guide to building effective sales arguments. For this occasion, she ...

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# Product Marketing

How to turn your positioning into a sales pitch? With April Dunford

The importance of a good positioning is undeniable, essential for any company, it is the key to differentiation, ...

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