Florian Ardérighi, Head of Product @Smallable, an international family concept store representing over 900 brands, explains the reasons that led him to focusing on discovery, and using user feedback, to gain a deeper understanding of customers' needs and pain points.
Key takeaways:
- Adapt discovery according to product maturity. Segment and focus efforts on what will maximize the product's potential.
- Monitor feedback. Monitor, modify and test to ensure you always get relevant feedback from customers.
- Share insights. Let your product team and the organization know what you've learned from discovery.
To find out more about Product Management: download our book Les Clés du Product Management (in french)
Written by
Margot Liard
Margot, Product Manager at Thiga, was a Digital Project Assistant at Money Never Sleeps, then a Media Consultant at Publicis Media for Samsung in 2018. After six months, she joined FF Creative Community as a Social Media Manager. As an entrepreneur, she founded Sloow, a platform for booking eco-friendly hotels, accelerated at Station F until June 2021. Focused on product management, she was a Product Owner at Cube in 2022.
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