In this talk Itamar Gilad, Founder @Product Front, introduce the “Confidence Meter”, a tool he created to quickly and objectively evaluate ideas on the basis of supporting evidence. He walk you through a full example of developing and testing two competing ideas, through multiple build-measure-learn cycles. At the end of each cycle he uses “the Confidence Meter” to analyze the results and enforce evidence-based decisions.
The main key learnings :
- Learn to prioritize with the “Confidence Meter”. Consists of four phases: Opinions, Assessment, Data, Test Results, each of which is assigned a confidence score.”
- Never launch a solution based solely on opinions. It must be validated through testing and experimentation.
- Stop investing in bad product ideas. The only real way to find winning ideas is to put them to the test and reduce the level of uncertainty.
To go further : download our book Agile Product Management
Written by
Nishan Thiruna
Nishan, Product Manager at Thiga, is currently on a mission at InVivo Digital Factory, and has also held key positions at Sephora, BNP Paribas, and SIPLEC E.LECLERC. At GALEC, Nishan led innovative projects in digital and customer experience. His expertise covers mobile product management and team leadership, highlighted by achievements such as the launch of the first Voice Bot on Google Assistant and the incubation of startups like Wineadvisor.
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