Stakeholder management is a critical aspect of product management. Bruce McCarthy, writer of “Product Roadmaps Relaunched” explains how to effectively manage stakeholders and how much it can have an impact on the success of a product. In this way, Product Managers can mitigate risks, align priorities, and increase the likelihood of successful product outcomes.
The main key learnings:
- Consider everybody as stakeholder. Everybody potentially within your organisation is a stakeholder, sometimes they don’t even work for you so stakeholder influence is critical to your success if you want to get anywhere.
- Treat the stakeholder like a customer. As Product Manager we learn to understand the customer and listen to them and empathize with them but you need to do the same with stakeholders.
- Manage stakeholder is the key of success in product. It is the key to the success of your product and it is the key for advancement of your career. It is the soft skills that makes all the hard skills work.
To learn more about Product Management : download our book Les Clés du Product Management
Written by
Margot Liard
Margot, Product Manager at Thiga, was a Digital Project Assistant at Money Never Sleeps, then a Media Consultant at Publicis Media for Samsung in 2018. After six months, she joined FF Creative Community as a Social Media Manager. As an entrepreneur, she founded Sloow, a platform for booking eco-friendly hotels, accelerated at Station F until June 2021. Focused on product management, she was a Product Owner at Cube in 2022.
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