“Startup in a Scaleup: how we built 4 new products in 18 months “ by Isabelle Bénard

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1 min

Isabelle Benard LPC 2023

As companies grow, innovation and agility can often take a back seat, resulting in a loss of competitive advantage. Isabelle Bénard, CPO @Mirakl, shares tips and strategies on how to overcome these challenges to promote innovation at scale.

 

 

The main key learnings :

  • Involve the entire organization. Keep in mind that innovation can’t happen if there is no team work. That is the key to make the fullest potential of your product.
  • Think outside of the box. Take into account that innovation doesn’t requires huge team. It is about the size of your idea and breaking rules.
  • Foster a startup mindset. You maybe think that only startups are at the heart of innovation but this mindset is about the culture and values that there is in your company.

To learn more about Product Management : our book Agile Product Management

Published on 03 Jul 2023

Updated on 01 Oct 2024

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Written by
Mathilde Hesse
Mathilde Hesse Mathilde is currently a Product Manager at Thiga, bringing over a year of experience. Previously, she was the Product Owner for the TGV INOUI Portal at CRMServices, significantly contributing to managing Business team needs and validating features. She also began her career as a Communication and Digital Marketing Officer at BUROCLICK, where she excelled in community management and product strategy.

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